EVALUATION OF CULTURAL DYNAMICS IN GLOBALIZATION FOR DEVELOPMENT IN AFRICA: AN OVERVIEW

Abstract

The initial hope and optimism that followed the end of colonialism in many African nations have given way to disillusionment and frustration, as these countries continue to struggle with the elusive promise of development. The post-colonial era has seen Africa and other developing nations inundated with messages promoting globalization and its purported benefits. Amidst this uncertain optimism, local communities’ cultural values and identities are frequently ignored or misrepresented by international media, contributing to a growing divide between the Global North and Global South. This article, therefore, explores the impact of globalization on cultural identity and development in Africa, highlighting the challenges and opportunities presented by this phenomenon. It argues that while globalization has brought advancements in technology and communication, it has also posed threats to indigenous cultures and traditions. The paper emphasizes the importance of grassroots development approaches rooted in local culture and local community engagement. It submits that there is an urgent need for a more nuanced understanding and evaluation of cultural capitals and its role in shaping social and economic outcomes in Africa