EFFECT OF PUBLIC RELATIONS ON PRODUCTIVITY IN MANUFACTURING ORGANIZATIONS: A STUDY OF DANGOTE GROUP OF COMPANIES

Abstract

This study investigates how public relations (PR) can improve productivity in
manufacturing organizations, specifically on Dangote Group of Companies.
The study analyzes the impact of public relations strategies like employee
engagement, brand reputation management, and community relations and the
crisis communication on the overall productivity of the organization. The study
explores the internal and external communication practices of Dangote Group
and the influence of these practices on operational efficiency, employee
morale, and stakeholder trust through qualitative methods such as semistructured interviews and surveys. PR brings productivity up through boosting
the motivation of workers, mediating the concerns of various stakeholders,
and restructuring obstacles when crises strike, say the results. In addition, the
study demonstrates that PR efforts should be designed to be supportive if not
tie-up the organizational goals in the day-to-day operations, stabilizing a
positive environment for growth and success. The implications from this study
highlight the essential influence of public relations as a strategic tool that can
elevate productivity outcomes both internally and externally within
manufacturing organizations, resulting in practical insights for improving PR
practice within the sector.