MARKETING LAW LIBRARIES AND INFORMATION RESOURCES AND SERVICES IN A CHANGING WORLD. A COMPREHENSIVE ANALYSIS

Abstract

This paper primarily focused on exploring marketing of law libraries and information resources and services in response to the dynamic change in the legal profession and information technology. It highlighted and discussed the concept of marketing, law libraries, information product and services and digital marketing. The paper provided a comprehensive view of various strategies meant to enhance law libraries operations both in the traditional setting and digital marketing environment, to promote visibility and relevance. The paper further examined various challenges that hinder effective marketing of law libraries resources and services presented by these changes. These include but not limited to financial constraints, cyber security threats and privacy, competition, inadequate training and skill development, non-computerization and automation of library and its operation etc. Based on these constraints, recommendations were made as how to improve marketing of information resources and services in the law libraries.